Having read and thoroughly enjoyed ‘Millionaire Upgrade: Lessons in Success From Those Who Travel at the Sharp End‘, it was brought to my attention that there are two mindsets of any one person.
Mindset One - The Employee Mindset: Richard Parkes Cordock, entrepreneur, author and publisher of ‘Millionaire Upgrade’ says, “A mindset conditioned into us from school, parents and the media. The employee mindset is focused on CVs, promotions and careers. However, more often than not it is plagued by office politics, hidden agendas and all too often, apathy. For these reasons, employees cannot feel the same way about their job as entrepreneurs feel about their business, and therefore employees do not have the same level of loyalty, commitment, and most important of all - passion.”
Mindset Two - The Millionaire Mindset: The millionaire mindset revolves around passion. People contained within this mindset are so passionate about their business that to retire or to sell their business would be like taking a piece of themselves away. The very reason that 50, 60, 70 year old millionaires and billionaires still work is because they love absolutely everything to do with their business.
To these people, their business is like a baby. It’s conceived with a load of passion, and usually comes about after licking a bar clean of beer. Then comes the nine months of hard intensive care while your baby establishes itself around its mother and her current full time job. Then comes the next 12 months where Mum quits her job to tend full time to the baby and slowly the baby grows. Then the baby hits two or three years old and starts to experience rapid growth.
There is another mindset that tends to be completely disregarded. I call it ‘The Self Employed Mindset’.
Mindset Three - The Self Employed Mindset: You may be thinking this is the same as the millionaire mindset, but in fact it is quite different. The millionaire mindset is developed through a passion for an idea, an ambition to be the best, and an obsession with work that no other workforce has.
Those caught in the self employed mindset are business owners. They don’t own their business because of the passion or ambition to be the best. Not even because they want to be living in a seven bedroom house with a swimming pool out back. What they want is a comfortable lifestyle with flexible hours. These people hit an annual profit that allows them to live in a three bedroom, semi-detached property in a quiet neighbourhood. It allows them to provide for their family without worry, and allows them a couple of holidays abroad each year. Then they stop. They keep working, but they don’t strive to increase their profit. They have hit their comfort zone and they stay at that same level because they are happy. They have no ambition to become a millionaire.
A few good examples of people within the self employed mindset would probably be self employed plumbers, painter and decorators and your average milk man.
All that is perfectly fine. However, I believe owning a business is all about that burning desire inside to be the best. To far exceed the expectations of everybody. To work the hours you need to work and make sacrifices to allow you to lead a very comfortable lifestyle in the future.
Which mindset are you in? Is your baby still growing, or have you let her stay still now that she has learnt to walk?
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Posted on 13 June, 2007 by Jamie Harrop
Filed Under General Business |

Jamie kayaking the River Rothay in January 08
Hi, I enjoyed your post. I think what you are describing sounds similar to the different mindsets described by Kiyosaki in his “cash flow quadrant”. He defines four mindsets: employee, self-employed, business owner, and investor. I think millionaire mindset covers both the business owner and the investor types… and I agree that the self-employed is a completely different mindset altogether.
Hi Darren.
That sounds about right. I’ll have to get a hold of his “cash flow quadrant” because I haven’t read it yet. It sounds quite interesting.
[...] My First Blog Comment - My first blog comment came from Darren, of Marketing Hacks on June 13th 07. He wrote a good comment after reading my article about The Hidden Self-Employed Mindset. [...]