This is the fifth interview in my Blogger Interview Series. It comes from the authority on blogging. Darren Rowse is a pioneer in blogging about the art of blogging. Several times a day, Darren provides his 50,000 readers at ProBlogger with killer pillar articles about the art of blogging and Internet marking.
Interview With Darren Rowse.
Q. If, while running a new blog, you were allowed to promote your blog using just two methods, what would those two methods be and why?
“It would depend upon the blog quite a bit but here’s what I’d probably start with:
Guest posts - if there were other blogs on the same topic already out there with established audiences I’d work hard to produce great content that I could offer these blogs to publish as guest posts. The reason for this is that other blogs on my topic have readers who are interested in what I’d be writing - so a guest post puts my name in their faces and potentially can drive traffic back to my blog.
Social Media - I’d get as active as I could on social media sites that have people using them on the topics that I’m writing about. This could be Twitter, Digg, StumbleUpon, Plurk…. depending upon the topic.
I wrote a series with 5 things that I’d do to promote a new blog
Some combination of those 5 things would be my starting point - again, depending upon the topic of the blog.”
Q. If you could write a guest post for any blog but were only allowed to write one guest post in your entire life, which blog would you write for and why?
“Tough question - I guess it depends a little again upon why I’d be writing it and for which blog I’d be promoting (if it was for the purposes of promoting another blog at all).
The key with guest posts is to find another blog that has some overlap of audience with yours. So for ProBlogger or Digital Photography School I’d probably choose a blog with a tech topic and with a ‘how to’ type approach. Perhaps a LifeHacker, or one of the Yahoo tech blogs.”
Q. At the end of every talk I do, I include a “Random Trick to Tip” slide. This is one sentence of advice, usually entirely unrelated to the rest of the presentation. If you could give one sentence of advice to bloggers, what would that be?
“Produce the kind of content that people just can’t stop but passing on to others.”
Q. Please give us a link to your favourite post on your blog. This doesn’t have to be your most popular post. Just the post which is your own favourite.
“at the moment it’s a series that I’m developing on crafting blog posts“
Thanks for taking the time to answer those questions, Darren.
I hope you enjoyed the interview with Darren. Please let us hear your thoughts in the comments.
Past Blogger Interviews
Self Interview - Interview with Jamie Harrop
Chris Garrett - Professional blogger and co-author of the ProBlogger book
Jeremy Schoemaker - Blogging “high-earner” and Internet marketer
Liz Strauss - Authority on relational blogging and life motivation
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Posted on 1 September, 2008 by Jamie Harrop
Filed Under Blogging, Interviews |

Jamie kayaking the River Rothay in January 08
Hi Jamie - another great interview. I like the way that Darren chose a series post as is favourite - smart move.
Cath Lawsons last blog post..Paint A Picture Of Your Perfect Day
Hey Cath,
Yeah, as soon as I received the interviews, I could tell who had done lots before and who hadn’t. Darren is a dab hand at email interviews.
Hello Jamie. Found your blog through Catherine’s blog.
Darren is like the Confucius of blogging, isn’t he.
John Hoff - eVentureBizs last blog post..Securing Your WordPress Blog: Post 5 - What To Do If Your Blog Is Cracked
Hey John,
Thanks for stopping by and writing your comment.
Darren as the Confucius of blogging? Absolutely!
very nice interview. Congratulations.
Greek Georges last blog post..Greek Dancing-Every Greek Likes to Dance
Thanks George!
Nice interview, this is the way to go. Thanks
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